Quote from James A.Hart on July 19, 2025, 7:32 pm

Most people think: “I’ll just write a few articles first, I can optimize them later.”

But if you’re building a brand new website for SEO, that mindset can ruin everything before you even begin.

The first person to read your website isn’t a human

Let this sink in:
The first visitor to your brand-new site is not a reader — it’s Google.

And Google is judging you from day one.
It looks at your early articles to decide if your site is trustworthy, helpful, or just another spam site.
If it smells spam early on, your domain gets flagged. And once that happens, recovery is nearly impossible.

There was a case where someone launched a new site and started posting 10–15 short AI-generated articles every single day.
At first, everything looked fine. The pages got indexed, a few impressions started to show up.
But one month later, Google deindexed nearly everything. Impressions dropped to near zero.
The site was effectively dead.

Seeing mass deindexing? Stop right there

If your new site shows signs like:

• Dozens of posts losing index status
• Search Console impressions dropping to almost zero
• Resubmitting articles doesn’t help

Then stop trying to save it.
Kill the site and start over — but this time, do it right from the beginning.

So what does “doing it right” look like?

When launching a new SEO site, you must:

• Publish a few high-quality articles: long, detailed, helpful, with images, and optimized for mobile/desktop
• Slow down your publishing frequency – 1 post a day or even less is fine
• Avoid overusing AI in a repetitive or robotic way
• Build a professional homepage, with clear branding and contact info
• Set up sitemap, robots.txt, and Search Console properly from day one

Think of Google as a strict professor grading your first paper.
If you rush it and turn in junk, you’re done.

Want to publish short AI content in bulk?

There’s still a way — just don’t include them in your sitemap.

This helps you:

• Avoid forcing Google to crawl low-quality or filler content
• Let Google decide what’s worth indexing
• Most importantly: avoid getting penalized

Think of it like this: you’re not hiding the content, but you’re not actively showing it off either.
Let it exist quietly, and only feature the good stuff.

Later on, if some articles prove helpful or attract traffic, you can always add them to the sitemap.

Final Thoughts…

SEO is not a sprint.
And Google is not easy to fool.
Start slow. Start clean.
Let your first few articles build trust — not trigger penalties.

Your first website could be your ticket to long-term income —
or a dead project just 30 days in.