Ever published a piece of content, searched for it on Google… and found nothing?
You’re not alone. We’ve seen the same issue happen to clients —
even after properly publishing and submitting content.
So instead of waiting around, we took control using Google’s Indexing API.
Yes, it’s free, and yes, it’s easier than you think.
It lets you tell Google exactly when to add or remove a page from its index —
no more crossing your fingers after clicking “publish.”
How to Set Up Google’s Indexing API (Step-by-Step)
- Go to Google Cloud Platform and create a new project.
- Name your project and confirm it.
- Enable the Indexing API for the project.
- Create a service account:
- Go back to your project and select:
IAM & Admin → Service Accounts
- Click Create Service Account, name it, and proceed.
- Generate your API key:
- Click the three dots under the Actions column.
- Select:
Manage Keys → Add Key → Create New Key
- Choose JSON format.
- This will download the private key to your computer.
- Grant permissions in Google Search Console:
- Go to:
Settings → Users and permissions
- Add the Service Account email ID as a new user
and assign Owner permissions.
And that’s it — now you can programmatically ping Google
when new content is live or when old content should be removed.
Ever published a piece of content, searched for it on Google… and found nothing?
You’re not alone. We’ve seen the same issue happen to clients —
even after properly publishing and submitting content.
So instead of waiting around, we took control using Google’s Indexing API.
Yes, it’s free, and yes, it’s easier than you think.
It lets you tell Google exactly when to add or remove a page from its index —
no more crossing your fingers after clicking “publish.”
How to Set Up Google’s Indexing API (Step-by-Step)
- Go to Google Cloud Platform and create a new project.
- Name your project and confirm it.
- Enable the Indexing API for the project.
- Create a service account:
- Go back to your project and select:
IAM & Admin → Service Accounts
- Click Create Service Account, name it, and proceed.
- Generate your API key:
- Click the three dots under the Actions column.
- Select:
Manage Keys → Add Key → Create New Key
- Choose JSON format.
- This will download the private key to your computer.
- Grant permissions in Google Search Console:
- Go to:
Settings → Users and permissions
- Add the Service Account email ID as a new user
and assign Owner permissions.
And that’s it — now you can programmatically ping Google
when new content is live or when old content should be removed.
