Quote from James A.Hart on July 16, 2025, 10:05 pm

If you’re not running multiple split tests in your funnel right now, you’re leaving profits on the table.

In today’s ad environment, everything is getting more expensive — CPMs, cost per lead, even time spent creating campaigns. But one of the most powerful (and underused) levers to boost performance is split testing.

And not just occasionally.
You should aim to run 7 tests at the same time. Always.

Let’s break down why — and how to do it effectively.

Why Split Testing Works Like a Profit Printer

Split testing allows you to improve results without increasing your ad spend. It’s like printing profit from thin air. By testing small changes at each step of your funnel, you can compound improvements across the entire system.

Here’s what often happens:

• You test two headlines on your opt-in page → One wins by 20%
• You test two CTAs in your email → One wins by 15%
• You test two images in your ad → One drops your CPL by 25%

Each gain stacks on top of the other. These aren’t small tweaks — they can double or triple your profit when combined.

Think of it this way:
Split testing doesn’t just optimize — it multiplies.

What Should You Be Testing?

You don’t need to overcomplicate it. Start with what moves the needle:

• Ad creative: image vs. image, or video vs. image
• Headline on your opt-in page: This usually drives the biggest gains
• Call-to-action buttons: Wording, color, position
• Landing page copy: Different benefit-driven angles
• Lead magnet titles: Simple phrasing changes can shift conversion rates
• Email subject lines: This impacts open rates directly
• Upsell offers: Test different prices, bonuses, or urgency

Each of these elements can be tested independently. That’s how you run 7 tests at once — by spreading them across different parts of your funnel.

Tools You Can Use (Even If You’re Not a Developer)

There’s no need for complex coding or expensive software.

Some recommended tools:

• Convert.com – Great for visual A/B testing
• Google Optimize – Was free and effective, but recently sunsetted
• Unbounce, Instapage, Leadpages – All include native A/B testing
• Thrive Optimize or Elementor (for WordPress) – Simple and intuitive

If you’re technical, custom split testing is also an option using tools like Google Tag Manager or server-side scripts — but it’s not required to get started.

Pro Tips for Better Results

• Only test one change per variation. Don’t test different headlines and different CTAs at the same time — or you won’t know what caused the difference.
• Let the test run long enough. A test with 15 visitors is not a test — it’s a guess. Wait until you get at least a few hundred impressions or conversions.
• Don’t stop at “good enough.” Most businesses find a winning version… and stop. But the biggest gains come from continual iteration.

Final Thought

Don’t treat split testing like a one-time tactic. Treat it as a weekly habit. Just like you wouldn’t stop lifting weights after your first results at the gym, don’t stop testing once you find one winner.

It’s the single most consistent way to increase profits without increasing ad spend.

So if you’re not running 7 tests right now, ask yourself:
What could be working better — if I just tested it?