The difference in performance between content websites often comes down to one key factor: niche selection.
The ideal niche is lucrative, yet not overly competitive.
But the challenge is—you rarely know how good a niche truly is until you’re fully invested.
Here are the three common traps:
- Choosing a niche that doesn’t monetize well, even with traffic
- Entering a hyper-competitive niche that demands massive budgets or years of work
- Picking a niche that’s too small, with limited search volume and buyer intent
The solution?
Start broad, then go deep.
Instead of building around a narrow topic like cycling, build around a broader category like fitness.
This allows for flexibility and exploration.
As the site grows, different micro-niches can be tested individually:
- Weightlifting
- CrossFit
- Home workouts
- Nutrition plans
- And yes, cycling too
When a micro-niche shows strong ROI, it can be scaled with focused content until saturation.
After that, shift to the next micro-niche under the same umbrella.
This approach reduces risk, accelerates discovery of high-performing content angles,
and allows for consistent growth.
The difference in performance between content websites often comes down to one key factor: niche selection.
The ideal niche is lucrative, yet not overly competitive.
But the challenge is—you rarely know how good a niche truly is until you’re fully invested.
Here are the three common traps:
- Choosing a niche that doesn’t monetize well, even with traffic
- Entering a hyper-competitive niche that demands massive budgets or years of work
- Picking a niche that’s too small, with limited search volume and buyer intent
The solution?
Start broad, then go deep.
Instead of building around a narrow topic like cycling, build around a broader category like fitness.
This allows for flexibility and exploration.
As the site grows, different micro-niches can be tested individually:
- Weightlifting
- CrossFit
- Home workouts
- Nutrition plans
- And yes, cycling too
When a micro-niche shows strong ROI, it can be scaled with focused content until saturation.
After that, shift to the next micro-niche under the same umbrella.
This approach reduces risk, accelerates discovery of high-performing content angles,
and allows for consistent growth.
