Quote from James A.Hart on July 17, 2025, 12:06 am

If you’re planning to build a million-dollar business, don’t start with the product.
Start with the person.

One of the most important early decisions you’ll make is choosing a specific group of people to serve. And the narrower your focus, the faster you can grow.

A lot of entrepreneurs get stuck here. They overthink it. They try to serve everyone.
But the truth is: broad markets don’t buy — specific people do.

So here’s the simple formula that actually works:

Big Market → Small Subgroup → Product Line

Let’s break that down.

Start With a Big Market, Then Go Smaller

Instead of targeting “fitness enthusiasts” (which is too broad), you go narrower — like “dads who want to get fit again.” That’s a group with specific needs, motivations, and buying habits.

Instead of targeting “health-conscious consumers”, you focus on “biohackers who drink coffee.” That’s how real brands grow.

This smaller group becomes your person. Everything you create — product ideas, packaging, copy, even your tone — becomes tailored to them.

Why This Works

When you serve a narrow group, three things happen:

1. You stand out instantly.
   You’re no longer competing on price or features — you’re the only brand speaking directly to that customer.
2. Your marketing gets easier.
   You know exactly where they hang out, what they care about, and how to talk to them.
3. They buy more than one thing.
   When your product line fits one type of person, that person keeps coming back. You’re not selling random items — you’re building a trusted brand for a community.

You Don’t Have to Be an Expert — Just Start Somewhere

You don’t need to find the “perfect” niche before moving forward. In fact, the worst thing you can do is wait.

Pick someone. It could be:

• a group you belong to,
• someone you know well,
• or a community you understand deeply.

Write it down. Make it real.
Once you’ve chosen a person to serve, everything else becomes easier — from product selection to launch strategy.

Niching down isn’t about limiting your options.
It’s about getting focused so your business can grow faster — and with less guesswork.

If you get this part right, you’re already on the right path.