Quote from James A.Hart on July 15, 2025, 11:48 pm

One of the most common reasons businesses struggle with paid traffic has nothing to do with ads, copywriting, or platform algorithms.

It’s this:

They try to force their existing business onto traffic channels—rather than designing their business around what’s already working on those channels.

Let’s break that down.

The Typical (Flawed) Sequence

Most entrepreneurs follow this path:

1. They solve a problem for themselves.
2. They realize others might need the same solution.
3. They build a business around that solution.
4. They spend months (or years) developing infrastructure—team, tools, website, fulfillment, etc.
5. Then they run ads to “get the word out.”

At first glance, this sounds logical. But it’s backward.

When that business launches ads—whether on Facebook, Google, or anywhere else—they often find out the hard way:

People aren’t buying.
Not because the product is bad…
…but because the offer doesn’t match what the traffic responds to.

A Better Approach: Start with the Traffic

Instead of building a product first, ask:

• What offers are already converting well on Facebook?
• What products are people searching for actively on Google?

In other words:

Let the traffic guide your business, not the other way around.

When you start with what’s proven to work on each platform, you eliminate the biggest risk: traffic that doesn’t convert.

You’re not guessing.

You’re simply building a better mousetrap for a market that already exists.

Your Business Should Fit the Channel

Every traffic source has its quirks:

• Facebook requires strong curiosity hooks and fast attention-grabbing.
• Google Search favors direct problem-solution targeting with high intent.
• YouTube can reward storytelling and longer-form education.

So instead of trying to retrofit your product into a channel, study the channel first. Then build your business, offer, and messaging around it.