Quote from James A.Hart on July 15, 2025, 11:49 pm

No matter how good your funnel is—how well it’s written, how beautifully it’s designed, or how persuasive your sales message sounds—it won’t work if you’re selling to the wrong market.

Why Market Selection Matters More Than Anything

The biggest mistake many marketers make is focusing all their attention on how to say something instead of who they’re saying it to.

But the truth is: the market matters more than the copy, the funnel, or even the offer.

If you’re struggling to convert traffic or scale your funnel, there’s a high chance you’re targeting the wrong people. You might have the right product—just not for the audience you’re trying to reach.

As Warren Buffett famously said:

“It doesn’t matter how hard you row if you’re in the wrong boat.”

And in marketing, choosing the right boat means choosing the right market.

What Makes a Market “Right”?

A right market is a hot market. It has:

• A large number of people with a clear, painful problem
• A proven willingness to spend money to solve that problem
• Other businesses already selling in it (this is a good sign—not a bad one)

You don’t need to invent demand. You need to find where demand already exists and bring a better solution.

The Five Evergreen Goldmine Markets

Across industries and verticals, there are five markets that consistently perform better than the rest. These are markets where funnels are easier to make profitable—because people are already emotionally invested and actively looking for solutions:

1. Weight Loss
   From busy professionals to new moms, people are always searching for effective ways to lose weight and feel better in their body.
2. Anti-Aging & Beauty
   Products and services that help people look younger, more attractive, or improve self-image have timeless appeal.
3. Make Money / Wealth Creation
   Whether it’s real estate, crypto, freelancing, or investing—people will always chase financial freedom.
4. Business Opportunities
   Courses, tools, and services that help people start or grow a business tap into a strong entrepreneurial desire.
5. Pain Relief
   Anything that reduces physical pain—like back pain, sleep problems, or joint issues—is always in demand.

If your product fits into one of these markets, you’re on solid ground. If it doesn’t, that doesn’t mean you can’t succeed—but it may require more strategic positioning.

Adjacent Markets: Don’t Limit Your Vision

Maybe you’re in a niche that’s underperforming. That doesn’t mean you have to start over.

Often, the same product or skillset can be repositioned to serve an adjacent, hotter market. For example:

• A course teaching productivity skills to general audiences could be repositioned as a “productivity system for freelance marketers.”
• A physical therapy offer for athletes might convert better if aimed at busy office workers with back pain.

Always be scanning the landscape. Ask:

• What other groups could benefit from what I already sell?
• Which of those groups has greater urgency or buying power?

You don’t need to change what you do—just who you do it for.

Final Thoughts

Market selection isn’t just the first step—it’s the foundation.
You can have a killer funnel, a perfect ad, and a strong product—but if you aim it at the wrong group, it simply won’t work.

Choose the right market, and everything becomes easier. Choose the wrong one, and nothing will work—no matter how hard you try.

Before you optimize anything else, optimize who you’re serving.