Quote from James A.Hart on July 16, 2025, 9:29 pm

In today’s competitive marketing world, success doesn’t just go to those who work harder — it goes to those who know how to get more results from the same amount of effort. That’s leverage. And with the rise of AI, the rules of leverage are being rewritten.

Let’s break this down simply.

What Is Leverage in Marketing?

Leverage means multiplying your output without multiplying your input.

For example:

• Same ad budget → more leads.
• Same team size → more conversions.
• Same work hours → more revenue.

It’s about scaling without burning out.

In a digital world, leverage is what separates the struggling marketers from the profitable ones. And right now, AI is the most powerful leverage tool we’ve ever had.

The Harsh Reality: You Might Be Getting Negative Leverage

If you’re running ads and generating leads online, chances are…
You’re not getting leverage.
You’re actually getting less output for the same input.

Why?

Because costs are rising:

• Ad spend is growing — global digital ad spend is now over $1 trillion.
• CPMs keep increasing — platforms like Facebook are running out of ad inventory, pushing prices up.
• Competition is everywhere — not just from your industry, but from podcasts, Netflix, social media, and every other source of dopamine on the internet.

This means your $1 doesn’t go as far as it did last year.

The AI Shift: A K-Shaped Economy

AI isn’t just another trend. It’s a structural shift — and it’s creating a K-shaped economy:

• The top 20% of job skills are becoming 10x more productive with AI.
• The other 80% are heading toward zero — being replaced, automated, or devalued.

Most people fear the bottom half of the “K.” But smart marketers focus on the top.

The question is:

How can you use AI to become one of the 20% who gain massive leverage?

Use AI to Multiply the ROI of Your Existing System

Let’s say you already have a sales funnel. You’re running ads. You’re getting some traffic.

The goal isn’t to throw more money at the problem.

The goal is to double or triple your results with the same effort. Here’s how AI helps:

• Write better ads (faster).
• Test more headlines every week.
• Generate more creatives without needing a full team.
• Refine your funnel based on real-time data.

The core principle:

AI lets you create more iterations, more tests, and more output — without more people or time.

This is leverage. And in a market where ad costs rise every year, leverage is your only defense.

Leverage Is Not Optional Anymore

In 2025 and beyond, marketing is no longer about who has the biggest budget.

It’s about who knows how to extract the most value from that budget.

That’s what leverage is.

And AI is the key.