Running Google isn’t cheap.
According to an article on kk.org, each search costs Google approximately 0.3 cents.
Multiply that by billions of searches a day, and the cost becomes enormous.
To keep things efficient, Google needs to streamline how it understands websites.
Why Topical Authority Matters
Imagine someone searches for “cat shaving.”
If Google had to evaluate every website on the internet for whether it had the best cat-shaving content,
it would be too expensive and time-consuming.
Instead, it does something smarter:
It identifies sites it can consistently rely on for certain topics.
- If a site consistently publishes accurate, relevant content about MMA,
it might become the authority for that space.
- Google no longer needs to wonder 24 times a day if UFC.com suddenly became a cat blog.
- That’s why rankings aren’t constantly changing—
core algorithm updates are when Google reevaluates authority at scale.
Topical Authority Isn’t Just Coverage
Yes, you need to comprehensively cover your niche—but that’s only part of the equation.
You also need to write content in a way that’s clear and cheap for Google to process. That means:
- Structuring your content logically
- Covering search intent fully
- Making it easy for algorithms to parse what your page is about
This isn’t just for Google’s benefit—it helps users too.
Running Google isn’t cheap.
According to an article on kk.org, each search costs Google approximately 0.3 cents.
Multiply that by billions of searches a day, and the cost becomes enormous.
To keep things efficient, Google needs to streamline how it understands websites.
Why Topical Authority Matters
Imagine someone searches for “cat shaving.”
If Google had to evaluate every website on the internet for whether it had the best cat-shaving content,
it would be too expensive and time-consuming.
Instead, it does something smarter:
It identifies sites it can consistently rely on for certain topics.
- If a site consistently publishes accurate, relevant content about MMA,
it might become the authority for that space.
- Google no longer needs to wonder 24 times a day if UFC.com suddenly became a cat blog.
- That’s why rankings aren’t constantly changing—
core algorithm updates are when Google reevaluates authority at scale.
Topical Authority Isn’t Just Coverage
Yes, you need to comprehensively cover your niche—but that’s only part of the equation.
You also need to write content in a way that’s clear and cheap for Google to process. That means:
- Structuring your content logically
- Covering search intent fully
- Making it easy for algorithms to parse what your page is about
This isn’t just for Google’s benefit—it helps users too.
