In any market, business tends to move toward equilibrium—where supply meets demand. For example, if you launch a brand-new laptop and start selling it through Facebook ads, others will soon notice your success. They’ll copy the exact same product, driving up supply until it catches up with demand. At that point, profits shrink, and competition gets fierce.
But when you introduce a differentiated product into a niche with high demand and low competition, the balance shifts. Suddenly, there’s more demand than supply—creating a profitable window of opportunity.
This is why many beginners find success in smaller, overlooked markets—especially in parts of Europe. Big players with powerful brands and polished websites often ignore these regions. That gives newcomers room to test, learn, and grow—without getting crushed.
Once you’ve mastered your skills in these niche markets, then you’re ready to take on the larger, more competitive regions with confidence.
In any market, business tends to move toward equilibrium—where supply meets demand. For example, if you launch a brand-new laptop and start selling it through Facebook ads, others will soon notice your success. They’ll copy the exact same product, driving up supply until it catches up with demand. At that point, profits shrink, and competition gets fierce.
But when you introduce a differentiated product into a niche with high demand and low competition, the balance shifts. Suddenly, there’s more demand than supply—creating a profitable window of opportunity.
This is why many beginners find success in smaller, overlooked markets—especially in parts of Europe. Big players with powerful brands and polished websites often ignore these regions. That gives newcomers room to test, learn, and grow—without getting crushed.
Once you’ve mastered your skills in these niche markets, then you’re ready to take on the larger, more competitive regions with confidence.
