Quote from James A.Hart on July 17, 2025, 12:15 am

A common question many new entrepreneurs face is:
“What should I say online if I don’t have a product yet?”

The answer is simpler than most people think.
You don’t need a finished product to start talking to your audience — you just need clarity about who you want to serve and why you’re building something for them.

Start with a Clear Direction

If you’ve identified a group of people you want to serve — for example, dads who work out, parents who love minimal home decor, or busy professionals looking for quick healthy meals — that’s already enough.

You can begin by sharing:

• What kind of product you’re thinking about creating.
• Why you believe this group of people is underserved.
• What problems or gaps you’ve noticed in the current market.

This kind of content doesn’t need to be fancy.
It just needs to be honest and relevant to the people you want to attract.

What to Post

Here are a few simple ideas for what to post even before you’ve built anything:

• Observation posts:
  “I’ve noticed that most protein bars are either too sweet or too dry. I’m wondering if there’s room for a better option — especially one made for busy dads. What do you think?”
• Market reflection posts:
  “Most home decor brands focus on large spaces. But tiny homes and apartments need better design options too. I’m exploring ideas for that — would you be interested?”
• Vision posts:
  “I’m thinking about creating a skincare line for people who work night shifts. The current options don’t seem tailored to their routine. If this sounds like something you’d want, join my early list.”

Each of these posts gives people a reason to follow along.
It invites feedback, starts conversations, and builds trust — long before you ever launch.

Mention Your Email List (Softly)

Every time you talk about your idea, give people a chance to stay in the loop.
A simple line like:

“If you want to follow along, I’ve set up a page where you can join the early list.”

That’s enough.

You don’t need a perfect landing page.
You don’t need perfect copy.

You just need a place where people can raise their hand and say,
“I’m interested.”

Why This Works

Many product launches fail because they rely on paid ads or guesswork — with no audience in place.
But when you speak to people early and invite them into the journey, you create real momentum.

People support what they help build.
When you ask for opinions, test small ideas, and include your audience in the process, you’re not just marketing — you’re building loyalty.

You don’t need a product to start.
You just need something worth saying — and someone specific to say it to.

Start talking. Start listening.
That’s how real businesses begin.