Here’s a classic scenario.
Tell me if this sounds familiar:
A website built on an expired domain pops up in your niche.
Out of nowhere, it’s gaining massive traffic, ranking like crazy, and seemingly crushing it —
while you’re sitting there wondering what sorcery just happened.
What’s actually going on?
- A month ago, this site was buried on page 10 or below.
- At that level, Google expects nothing in terms of click-through rate, user engagement, or goal completion —
because users rarely even go that far.
- But behind the scenes, the site was gaining solid backlinks, content velocity, and authority.
So traffic keeps growing… until a core update hits.
That’s when Google finally says:
“Okay, you’re on page one now — how do users actually respond to your content?”
And boom — if the user signals are bad, Google sees a disconnect and drops the site like a rock.
Back to the Stone Age.
How to Avoid This Fate?
You need to optimize your user signals before the next update.
If users hate your site, Google will too — eventually.
Here’s a classic scenario.
Tell me if this sounds familiar:
A website built on an expired domain pops up in your niche.
Out of nowhere, it’s gaining massive traffic, ranking like crazy, and seemingly crushing it —
while you’re sitting there wondering what sorcery just happened.
What’s actually going on?
- A month ago, this site was buried on page 10 or below.
- At that level, Google expects nothing in terms of click-through rate, user engagement, or goal completion —
because users rarely even go that far.
- But behind the scenes, the site was gaining solid backlinks, content velocity, and authority.
So traffic keeps growing… until a core update hits.
That’s when Google finally says:
“Okay, you’re on page one now — how do users actually respond to your content?”
And boom — if the user signals are bad, Google sees a disconnect and drops the site like a rock.
Back to the Stone Age.
How to Avoid This Fate?
You need to optimize your user signals before the next update.
If users hate your site, Google will too — eventually.
