Your website achieves topical authority when it covers a subject so comprehensively — and consistently — that Google begins to see it as a trusted source on that topic.
It’s not just about quantity. It’s about depth, breadth, and sustained focus. When you reach this status, Google starts to rank your content faster and higher than other sites in the niche.
Here’s a simple example:
Let’s say you want to build topical authority in the protein powder niche.
Writing a single post on “Best Protein Powder” or “What Is Protein Powder” won’t be enough.
You’d need to go much deeper — covering related topics like:
- Is it bad to drink protein powder daily?
- Does protein powder make you fat?
- How much protein powder should you consume per day?
- Can you take protein powder without working out?
- Whey vs. plant-based protein — which is better?
…and hundreds more.
When you consistently publish content that thoroughly explores all relevant angles, you’re signaling to Google:
“This site knows this subject better than anyone.”
And here’s the kicker — topical authority can outrank technical superiority.
Many poorly designed sites with weak backlinks still perform well in Google — simply because they publish a ton of focused content.
Your website achieves topical authority when it covers a subject so comprehensively — and consistently — that Google begins to see it as a trusted source on that topic.
It’s not just about quantity. It’s about depth, breadth, and sustained focus. When you reach this status, Google starts to rank your content faster and higher than other sites in the niche.
Here’s a simple example:
Let’s say you want to build topical authority in the protein powder niche.
Writing a single post on “Best Protein Powder” or “What Is Protein Powder” won’t be enough.
You’d need to go much deeper — covering related topics like:
- Is it bad to drink protein powder daily?
- Does protein powder make you fat?
- How much protein powder should you consume per day?
- Can you take protein powder without working out?
- Whey vs. plant-based protein — which is better?
…and hundreds more.
When you consistently publish content that thoroughly explores all relevant angles, you’re signaling to Google:
“This site knows this subject better than anyone.”
And here’s the kicker — topical authority can outrank technical superiority.
Many poorly designed sites with weak backlinks still perform well in Google — simply because they publish a ton of focused content.
