Some people still believe AI can’t write engaging content.
I strongly disagree.
In fact, ChatGPT can often produce better copy than many experienced marketers.
And yet—what if I told you that engagement isn’t even required in some niches?
Let me explain.
1. Some Niches Don’t Rely on “Good” Writing
Imagine your ceiling starts leaking.
Are you going to sit down and read 2,000 words comparing the top five roofing companies?
Of course not.
You’ll Google “roof repair [your city],” click the first result, and call the number at the top.
No one’s reading. They’re just acting.
Niches like this—where urgency trumps copy—are perfect for AI-generated content.
2. Low E-E-A-T Requirements Are Ideal
Google’s quality rater guidelines mention E-E-A-T
(Experience, Expertise, Authoritativeness, and Trust) 126 times.
If you’re in a niche like health, law, or finance,
you’re expected to show credentials, authority, and original insight.
But in less regulated, low-risk niches (like roof repair, cleaning services, or basic local SEO),
E-E-A-T requirements are looser, and AI content performs just fine—especially if it’s structured and localized.
3. Speed to Publish Still Matters
Let’s face it: if your niche only requires 20 articles, you can write them yourself.
But if it takes hundreds of articles to cover the full topic cluster, AI is your best friend.
It lets you hit topical authority faster than humanly possible.
Some people still believe AI can’t write engaging content.
I strongly disagree.
In fact, ChatGPT can often produce better copy than many experienced marketers.
And yet—what if I told you that engagement isn’t even required in some niches?
Let me explain.
1. Some Niches Don’t Rely on “Good” Writing
Imagine your ceiling starts leaking.
Are you going to sit down and read 2,000 words comparing the top five roofing companies?
Of course not.
You’ll Google “roof repair [your city],” click the first result, and call the number at the top.
No one’s reading. They’re just acting.
Niches like this—where urgency trumps copy—are perfect for AI-generated content.
2. Low E-E-A-T Requirements Are Ideal
Google’s quality rater guidelines mention E-E-A-T
(Experience, Expertise, Authoritativeness, and Trust) 126 times.
If you’re in a niche like health, law, or finance,
you’re expected to show credentials, authority, and original insight.
But in less regulated, low-risk niches (like roof repair, cleaning services, or basic local SEO),
E-E-A-T requirements are looser, and AI content performs just fine—especially if it’s structured and localized.
3. Speed to Publish Still Matters
Let’s face it: if your niche only requires 20 articles, you can write them yourself.
But if it takes hundreds of articles to cover the full topic cluster, AI is your best friend.
It lets you hit topical authority faster than humanly possible.
