If you’re building an Amazon business with long-term value, there may come a day when you’re ready to sell your brand—potentially for six or even seven figures. One of the best ways to increase your brand’s valuation is to fully own your brand identity.
That means securing:
- A registered trademark
- The matching domain name
- And the relevant social media handles
Start by checking if your desired domain name is available. Then, search major platforms (like Instagram, TikTok, Facebook, X) to see if the same username is free. While it’s not required to own every handle exactly, having full brand control makes your business more attractive to buyers or investors.
To make the trademark process faster and easier, consider using Amazon’s IP Accelerator program. This allows you to:
- Work with pre-vetted law firms
- Gain early access to Brand Registry (even before your trademark is approved)
- Skip extra Amazon fees—Amazon has already negotiated the pricing with these firms
A strong, protected brand sends a clear signal: your business is legitimate, scalable, and worth investing in.
If you’re building an Amazon business with long-term value, there may come a day when you’re ready to sell your brand—potentially for six or even seven figures. One of the best ways to increase your brand’s valuation is to fully own your brand identity.
That means securing:
- A registered trademark
- The matching domain name
- And the relevant social media handles
Start by checking if your desired domain name is available. Then, search major platforms (like Instagram, TikTok, Facebook, X) to see if the same username is free. While it’s not required to own every handle exactly, having full brand control makes your business more attractive to buyers or investors.
To make the trademark process faster and easier, consider using Amazon’s IP Accelerator program. This allows you to:
- Work with pre-vetted law firms
- Gain early access to Brand Registry (even before your trademark is approved)
- Skip extra Amazon fees—Amazon has already negotiated the pricing with these firms
A strong, protected brand sends a clear signal: your business is legitimate, scalable, and worth investing in.
