That’s the entire game.
When you’re writing content that you want to rank on Google, what’s the first step?
You research.
You Google the keyword you’re targeting.
You open up the top-ranking articles.
Then you analyze:
- What are they doing right?
- Where are the gaps?
- Can I give a clearer answer? A faster one?
- Can I structure it better? Offer more value?
Then you build your own version — only better. You publish it.
And if you’ve done it well? You climb the rankings. Maybe even to that coveted #1 spot.
But here’s the kicker:
Once you take that top position, the sites you displaced aren’t going to just sit there.
They’re going to fight back.
They’ll rewrite. Refresh. Re-optimize.
And now you’re the one with the target on your back.
That’s the cycle of SEO. You outdo your competitors — and they’ll outdo you right back.
So the question is: Are you ready to play the game?
That’s the entire game.
When you’re writing content that you want to rank on Google, what’s the first step?
You research.
You Google the keyword you’re targeting.
You open up the top-ranking articles.
Then you analyze:
- What are they doing right?
- Where are the gaps?
- Can I give a clearer answer? A faster one?
- Can I structure it better? Offer more value?
Then you build your own version — only better. You publish it.
And if you’ve done it well? You climb the rankings. Maybe even to that coveted #1 spot.
But here’s the kicker:
Once you take that top position, the sites you displaced aren’t going to just sit there.
They’re going to fight back.
They’ll rewrite. Refresh. Re-optimize.
And now you’re the one with the target on your back.
That’s the cycle of SEO. You outdo your competitors — and they’ll outdo you right back.
So the question is: Are you ready to play the game?
