Quote from James A.Hart on July 17, 2025, 12:06 am

One of the most reliable ways to start a business — especially if you’re aiming for a 7-figure brand — is to build around something you already know well: your own identity.

In other words, you can become your own target customer.

Why This Works

The idea is simple. When you build a business for a group you deeply understand, you can:

• Create products that speak directly to their needs
• Communicate in a way that feels authentic
• Stand out from competitors who are just guessing

It eliminates the guesswork because you are the person you’re trying to serve.

This isn’t a feel-good motivational tactic. It’s a strategic shortcut. Instead of researching a new market from scratch, you start with what you already live and breathe every day.

How to Identify a Profitable Angle From Your Own Life

Start by listing identities you strongly relate to — both personal and professional. For example:

• You’re a parent
• You do CrossFit
• You’re a remote worker
• You follow a specific diet (vegan, paleo, keto)
• You’re a gamer, traveler, teacher, or entrepreneur

Each of these can become the foundation of a brand — not because the category is trendy, but because you know exactly how that audience thinks, shops, and decides.

You can also build around someone close to you. For example, if your spouse is a nurse, a mom, and a yoga lover — that combination of identities might lead to product ideas you wouldn’t come up with otherwise.

What matters is this: choose one clear identity or community and let that be your starting point. Everything else — your product, your positioning, your messaging — will become much easier after that.

Your Identity Leads to Product Ideas

Once you know who you’re building for (yourself, or someone you deeply understand), the next question is:
What products does this person already buy?

If you can quickly list four or more, you’re on the right track. This will help you build a brand that doesn’t rely on a single hit product — but instead serves a group of people in multiple ways.

This is how real brands grow. They start with one person — and then create multiple products that person wants.

If you’re just getting started, don’t try to predict the perfect niche. Instead, look inward.
Your identity already holds the answers.

Let that be the foundation — and the first unfair advantage — for your million-dollar brand.