Affiliate Forum - JamesTheMarketer
Time Is Priceless – Buy It with Money When You Can
Quote from James A.Hart on July 16, 2025, 10:51 pmIn business, time is the most valuable asset you have.
You can lose money and earn it back. But once time is gone, it’s gone for good.
And yet, many marketers and entrepreneurs still cling to the idea that doing everything themselves is somehow smart. They hesitate to spend money, thinking they’re being “lean” or “scrappy.” But the truth is: refusing to spend money to save time is one of the most expensive mistakes you can make.
Every Minute Has a Hidden Cost
Let’s say your business earns $100,000 per year. That’s roughly $50 per hour, assuming a 40-hour workweek. So every hour you spend on low-value tasks — like formatting spreadsheets, editing a video, or scheduling social media posts — is costing you $50 or more.
And if you’re trying to scale, that cost is even higher. Because those hours could’ve been spent:
- Thinking about strategy
- Improving your product or offer
- Building key partnerships
- Or simply resting, so you can make better decisions
Time isn’t just a cost. It’s the source of leverage.
Buy Time Like You Buy Tools
Business owners don’t hesitate to buy software. You’ll spend $97/month on automation tools without blinking. But when it comes to hiring a virtual assistant or paying someone $100 to handle a task that takes five hours — suddenly, it feels expensive.
Here’s a simple rule to remember:
If someone else can do it 80% as well as you — and it doesn’t require your unique judgment — delegate it.
Buying time is the ultimate business upgrade. It frees your calendar, clears your mind, and gives you space to grow.
Your Time Should Not Be Spent on $10 Tasks
You are the founder. The strategist. The driver of growth. Your time should be spent making high-leverage decisions — not juggling tasks someone else can do.
If you want to move fast, scale wisely, and avoid burnout, then here’s the cheat code:
Spend money to buy back your time.
Because once you treat time like the asset it truly is, everything else in your business starts to accelerate.
In business, time is the most valuable asset you have.
You can lose money and earn it back. But once time is gone, it’s gone for good.
And yet, many marketers and entrepreneurs still cling to the idea that doing everything themselves is somehow smart. They hesitate to spend money, thinking they’re being “lean” or “scrappy.” But the truth is: refusing to spend money to save time is one of the most expensive mistakes you can make.
Every Minute Has a Hidden Cost
Let’s say your business earns $100,000 per year. That’s roughly $50 per hour, assuming a 40-hour workweek. So every hour you spend on low-value tasks — like formatting spreadsheets, editing a video, or scheduling social media posts — is costing you $50 or more.
And if you’re trying to scale, that cost is even higher. Because those hours could’ve been spent:
- Thinking about strategy
- Improving your product or offer
- Building key partnerships
- Or simply resting, so you can make better decisions
Time isn’t just a cost. It’s the source of leverage.
Buy Time Like You Buy Tools
Business owners don’t hesitate to buy software. You’ll spend $97/month on automation tools without blinking. But when it comes to hiring a virtual assistant or paying someone $100 to handle a task that takes five hours — suddenly, it feels expensive.
Here’s a simple rule to remember:
If someone else can do it 80% as well as you — and it doesn’t require your unique judgment — delegate it.
Buying time is the ultimate business upgrade. It frees your calendar, clears your mind, and gives you space to grow.
Your Time Should Not Be Spent on $10 Tasks
You are the founder. The strategist. The driver of growth. Your time should be spent making high-leverage decisions — not juggling tasks someone else can do.
If you want to move fast, scale wisely, and avoid burnout, then here’s the cheat code:
Spend money to buy back your time.
Because once you treat time like the asset it truly is, everything else in your business starts to accelerate.
Copyright © 2025 James The Marketer