To stay visible and competitive on Amazon, it’s critical to understand how the search algorithm works. Here are the three main factors that influence your ranking:
1. Inventory Availability
Running out of stock can seriously hurt your business. Not only will your product be suppressed in search results, but you’ll also lose keyword rankings that took time and effort to build. Keeping your inventory in stock consistently is essential for long-term visibility.
2. Listing Relevance
Amazon measures how relevant your product is to a shopper’s search. This includes both visible and backend elements:
- Visible elements are what customers see—your title, bullet points, and product description.
- Invisible elements are backend search terms and structured product data that only Amazon’s algorithm sees. Both play a key role in helping Amazon match your product to search queries.
3. Customer Performance Metrics
Amazon tracks how shoppers interact with your product. Metrics like click-through rate (CTR), add-to-cart rate, purchases, and reviews all feed into how your listing is ranked. The better your performance, the higher your product will appear in search.
Monitoring and optimizing all three areas is critical to maintaining and improving your product’s visibility over time.
To stay visible and competitive on Amazon, it’s critical to understand how the search algorithm works. Here are the three main factors that influence your ranking:
1. Inventory Availability
Running out of stock can seriously hurt your business. Not only will your product be suppressed in search results, but you’ll also lose keyword rankings that took time and effort to build. Keeping your inventory in stock consistently is essential for long-term visibility.
2. Listing Relevance
Amazon measures how relevant your product is to a shopper’s search. This includes both visible and backend elements:
- Visible elements are what customers see—your title, bullet points, and product description.
- Invisible elements are backend search terms and structured product data that only Amazon’s algorithm sees. Both play a key role in helping Amazon match your product to search queries.
3. Customer Performance Metrics
Amazon tracks how shoppers interact with your product. Metrics like click-through rate (CTR), add-to-cart rate, purchases, and reviews all feed into how your listing is ranked. The better your performance, the higher your product will appear in search.
Monitoring and optimizing all three areas is critical to maintaining and improving your product’s visibility over time.
