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The Two Camps of SEO (And Which One Matters More Than You Think)

In the world of SEO, there are two main categories:

  • On-site SEO – Everything you do on your own website to help it rank.
  • Off-site SEO – Everything that happens off your site, like backlinks, PR, and mentions.

Most people obsess over off-site tactics.
But in the grand scheme of things, on-site SEO plays the bigger role.

Here’s a simple analogy:

SEO is a race. Your goal? Get to the top of Google.

  • Your on-site SEO is the car you’re driving.
  • Your off-site SEO is the fuel you’re putting in.

Now ask yourself: what good is high-octane fuel if your car has a flat tire?

The WordPress Problem

WordPress plugins are like adding:

  • A supercharger
  • An air intake
  • And nitrous… to your Honda Civic

Sounds fun, until your car starts overheating and stalling.

Every plugin adds load time — even if it’s not used on the actual page being loaded.

So be ruthless about what you install.
Every second counts, especially when Google now treats page speed and core vitals as ranking signals.

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