Quote from James A.Hart on July 16, 2025, 10:01 pm

Most marketers think of split testing as a “nice-to-have.” Something you might do once in a while to optimize your landing page or email subject line.

But for businesses that want serious profit growth, split testing is not optional — it’s a habit. One that can literally double or even triple your profits.

Let’s break down how it works.

What Is Profit Printing?

Split testing is what we call “profit printing.”

It means running structured A/B tests on different parts of your funnel — not just your ads, but also:

• Landing page headlines
• Opt-in forms
• Sales copy
• CTA buttons
• Emails
• Even your offer itself

The goal? Improve results at every step of the funnel. Each small improvement compounds into a big result.

Where Should You Start?

If you’re not testing anything yet, the best place to start is:

Your opt-in page headline.

It’s the first thing your visitors see. A better headline can drastically increase your conversion rate.

For example, by testing just the headline alone, you might:

• Boost opt-in rate by 20%
• Lower your cost per lead
• Get more qualified leads into your funnel

In some cases, businesses see 35% or even 243% lifts from a single winning headline variation.

Why Split Testing Works So Well

Most people try to “guess” what will work. But when you guess, you’re leaving money on the table.

Split testing lets your audience tell you what works.

When you consistently test new variations — even just once per week — you’re not just optimizing. You’re building a compounding system that gets more efficient and profitable over time.

And the best part?

These wins stack.

A 20% increase in ad click-through rate + a 20% increase in opt-in conversion + a 20% boost in sales page performance can lead to 73% more revenue overall.

Tools to Make It Easy

Even if you’re not tech-savvy, running split tests is easier than ever. Some great tools include:

• Convert.com (great for high-volume testing)
• VWO
• Unbounce
• Google Optimize (now discontinued, but many alternatives exist)

You don’t need to be a data scientist. Start small. One test at a time.

Final Thoughts

Split testing isn’t magic. It’s just a habit — but one that separates profitable businesses from the ones stuck guessing.

Here’s the rule:

Never settle for “good enough.” Always ask: What else can we improve?

Start with one test this week. Stick with it. Over time, you’ll build a system that prints profits on command.