Quote from James A.Hart on July 16, 2025, 11:04 pm

A common complaint among marketers is:
“Clicks are getting too expensive.”

But here’s the truth: expensive clicks aren’t the real problem. A healthy business can afford high CPC (cost per click) – as long as the funnel is working.

It’s Not About Click Cost. It’s About What Happens After the Click.

Let’s say you’re paying $3 per click. That sounds high – but if your funnel converts well and each sale brings in $300 in profit, that $3 is a bargain.

The issue is not the click. The issue is what comes next:

• Does the landing page match the ad?
• Is the messaging clear?
• Is there a strong offer?
• Are you tracking what’s actually converting?

Most Funnels Leak Before They Even Start

Many marketers blame rising CPCs without realizing that their funnels aren’t built to convert cold traffic. The audience clicks… then bounces. That’s not Facebook’s fault. That’s not Google’s fault. That’s your funnel telling you: “I’m not ready.”

If Your Funnel Is Strong, You Can Outspend Everyone

The top 1% of marketers don’t stress about click cost. Why? Because they’ve built a system where:

• The offer is compelling
• The page is optimized
• The economics make sense

This means they can scale while others struggle. They can afford to bid higher, dominate more placements, and still stay profitable.

The Fix: Focus on Economics, Not Emotion

Instead of saying, “Clicks are too expensive,” try asking:

• How much is each lead worth to me?
• Where am I losing people in the funnel?
• What’s the lifetime value of a customer?

When your funnel works, the math works. And when the math works, your ad spend becomes an investment — not a risk.