When it comes to technical SEO, nothing matters if Google can’t crawl your site. If your content isn’t being crawled, it’s not getting indexed — and if it’s not indexed, it’s not ranking. Simple as that.
A few common crawlability issues to watch out for:
- Excessive crawl depth
Pages buried deep in your folder structure (e.g. example.com/category/subcategory/product/page) make it harder for Google to discover and prioritize them. Keep your important pages as close to the root as possible.
- Unnecessarily complex site structures
Don’t make Google work harder than necessary. If you’re hiding valuable content six folders deep, you’re sending the wrong signals about importance.
- Chained redirects
Sites using certain CMS platforms or with outdated architecture often create redirect chains (A → B → C → D). This forces Google to follow multiple steps to reach the final destination, which slows crawling and may dilute ranking signals.
All of these problems have one thing in common: they make Google work too hard to reach your content. And that’s the opposite of what you want.
If you want your content to rank, make it easy for Google to find, access, and understand it.
When it comes to technical SEO, nothing matters if Google can’t crawl your site. If your content isn’t being crawled, it’s not getting indexed — and if it’s not indexed, it’s not ranking. Simple as that.
A few common crawlability issues to watch out for:
- Excessive crawl depth
Pages buried deep in your folder structure (e.g. example.com/category/subcategory/product/page) make it harder for Google to discover and prioritize them. Keep your important pages as close to the root as possible.
- Unnecessarily complex site structures
Don’t make Google work harder than necessary. If you’re hiding valuable content six folders deep, you’re sending the wrong signals about importance.
- Chained redirects
Sites using certain CMS platforms or with outdated architecture often create redirect chains (A → B → C → D). This forces Google to follow multiple steps to reach the final destination, which slows crawling and may dilute ranking signals.
All of these problems have one thing in common: they make Google work too hard to reach your content. And that’s the opposite of what you want.
If you want your content to rank, make it easy for Google to find, access, and understand it.
