Quote from James A.Hart on July 15, 2025, 11:13 pm

Most marketers think their funnel isn’t working because they don’t have enough traffic.

They say things like, “If I could just get more targeted traffic, everything would work.”
But that’s not the real problem.

The truth is: traffic is a commodity.

We live in a time where you can get all the traffic you want — instantly — as long as you’re willing to pay for it. Platforms like Google, Facebook, and TikTok are happy to send thousands of visitors your way. You can swipe your credit card, turn on an ad campaign, and boom — you’ve got traffic.

So if traffic is easy to get, why do most funnels still fail?

The answer is simple: what you do with that traffic matters far more than how much of it you get.

A funnel isn’t just a fancy landing page or a sales video. It’s a system — a sequence of steps that takes a stranger from “Who are you?” to “Take my money.”

And what separates a successful funnel from a failing one?

It’s not luck. It’s not pretty design. It’s not “hacks.”

It comes down to one thing:

Can your funnel convert cold traffic at a profit?

That’s the real test. If you spend $1 on ads, can you get back more than $1 in revenue?

If the answer is no, your funnel isn’t working — no matter how much traffic you get.

If your funnel isn’t converting, don’t blame the ad platform. Don’t chase the next shiny traffic source.

Instead, ask yourself:

• Does your offer clearly solve a real problem?
• Are you speaking to cold audiences in a way they understand and care about?
• Are you removing as much risk as possible from the buying decision?
• Are you showing real proof that what you’re selling works?

Because until your funnel can consistently turn strangers into buyers, no amount of traffic will save it.

And once it does?

You can scale as fast as your ad budget allows — because now you’re playing the real game: profitably converting cold traffic at scale.