Many people overcomplicate naming their business. They want it to spark emotion, capture the brand’s soul, or sound perfect. But here’s the truth:
The name doesn’t create the emotion — your business does.
Before you launched, that name meant nothing. It’s the value you deliver that gives it meaning later.
So how do you actually pick a good name?
There are 3 key rules:
- Domain-Ready
Check if the .com, .co.uk, .com.au, etc. are available — especially if you want to go global. You don’t want legal issues or brand confusion down the road.
- Trademarkable
Avoid overly descriptive names like Cooling Blankets. If it sounds too generic or too similar to the product itself, you probably can’t trademark it.
- Flexible
Pick a name broad enough to grow with you. If you start with Cooling Blankets, but later want to sell pillows or sleepwear, you’ll feel boxed in. Choose something that allows brand and product expansion.
In short:
Don’t chase the “perfect” name.
Pick one that works — then make it meaningful through what you build.
Many people overcomplicate naming their business. They want it to spark emotion, capture the brand’s soul, or sound perfect. But here’s the truth:
The name doesn’t create the emotion — your business does.
Before you launched, that name meant nothing. It’s the value you deliver that gives it meaning later.
So how do you actually pick a good name?
There are 3 key rules:
- Domain-Ready
Check if the .com, .co.uk, .com.au, etc. are available — especially if you want to go global. You don’t want legal issues or brand confusion down the road.
- Trademarkable
Avoid overly descriptive names like Cooling Blankets. If it sounds too generic or too similar to the product itself, you probably can’t trademark it.
- Flexible
Pick a name broad enough to grow with you. If you start with Cooling Blankets, but later want to sell pillows or sleepwear, you’ll feel boxed in. Choose something that allows brand and product expansion.
In short:
Don’t chase the “perfect” name.
Pick one that works — then make it meaningful through what you build.
