If there’s one thing that’s obvious by now, it’s this:
You need to publish content — and fast.
You know what gets in the way?
Being a giga nerd like I used to be — trying to make everything pixel-perfect before hitting publish.
I’ll admit it: I’m a bit of a perfectionist.
A few examples:
- “I’m not publishing this article unless it gets a Surfer score of 100.”
- “I need to write at least 2,000 words to outrank the competition.”
Let me break this down:
1. You don’t need a perfect Surfer score
I love Surfer SEO — it’s my #1 recommended content optimization tool and part of my daily workflow.
And I’m not just saying that because I’m an investor — I genuinely believe in the results it delivers.
But even Surfer’s own team recommends aiming for a score of 75+, then moving on.
Trying to push every post to 100? You’ll end up publishing once a month — if that.
2. More words ≠ better rankings
It used to work that way. You could brute-force your way up the SERPs by writing the longest article.
Not anymore.
Google now understands search intent.
Some queries don’t need long-winded answers — they just want a quick, straight answer.
No one wants to scroll through a 10,000-word article just to find out how old Harry Potter is.
If there’s one thing that’s obvious by now, it’s this:
You need to publish content — and fast.
You know what gets in the way?
Being a giga nerd like I used to be — trying to make everything pixel-perfect before hitting publish.
I’ll admit it: I’m a bit of a perfectionist.
A few examples:
- “I’m not publishing this article unless it gets a Surfer score of 100.”
- “I need to write at least 2,000 words to outrank the competition.”
Let me break this down:
1. You don’t need a perfect Surfer score
I love Surfer SEO — it’s my #1 recommended content optimization tool and part of my daily workflow.
And I’m not just saying that because I’m an investor — I genuinely believe in the results it delivers.
But even Surfer’s own team recommends aiming for a score of 75+, then moving on.
Trying to push every post to 100? You’ll end up publishing once a month — if that.
2. More words ≠ better rankings
It used to work that way. You could brute-force your way up the SERPs by writing the longest article.
Not anymore.
Google now understands search intent.
Some queries don’t need long-winded answers — they just want a quick, straight answer.
No one wants to scroll through a 10,000-word article just to find out how old Harry Potter is.
