Quote from James A.Hart on July 16, 2025, 9:44 pm

Let’s be honest. Most marketers, when trying to use AI, start with a prompt like:

“Write me a high-converting Facebook ad for my product.”

And what do they get? Something bland, generic, and forgettable.

The truth is: ChatGPT isn’t magic. It reflects the quality of the input you give it. If your prompts are vague, the output will be vague too.

So instead of hoping that AI will “just know” what a winning ad looks like, here’s a more reliable, structured way to get high-performance copy with ChatGPT.

Step 1: Feed It Real Winning Inputs

AI is not a copywriting genius by default. You have to train it like a team member.

Start by giving ChatGPT your best performing ads — headline, body copy, lead-in sentences, even winning call-to-actions. Think of it as uploading real-life success into your AI assistant.

Then say something like:

“This headline has performed well for us:
‘New Shark Tank Secret Floods Businesses With Clients.’
Give me 10 variations of this Facebook ad headline.
Make them visceral, ultra-specific, and direct.
Limit each headline to 45 characters.
Each one should contain a big benefit and burning intrigue.”

This is where the magic starts to happen. Because now, you’re not asking ChatGPT to guess. You’re giving it a model of success to work from.

Step 2: Focus on the Most Impactful Areas

When it comes to ads, not all parts are created equal. Two areas carry most of the weight:

• The headline (80% of the impact)
• The lead-in copy (those first 11 words that appear before your ad)

By improving just those two elements, you can boost your ad performance by 10–15% — sometimes more.

Use This Prompt for Lead-in Copy:

“This ad lead-in has worked well for us:
‘I feel like I’ve tried everything and nothing works.’
Give me 10 variations of this opening sentence.
Make them visceral, ultra-specific, and direct.
Limit each to 11 words.
Write in the voice of a frustrated customer.”

Simple. Specific. Repeatable. You can use this approach every single week to launch new creative variations without starting from scratch.

Step 3: Let AI Multiply Your Creative Output

Once you have a working formula, scale it.

Each week:

• Take your top-performing headline
• Feed it into ChatGPT using the right prompt
• Generate 10–20 new variations
• Test them against each other in your ads

This method allows you to launch hundreds of new ad combinations quickly — which is exactly how the top advertisers stay ahead in a saturated market.

Final Thoughts

If you’ve been disappointed by AI tools like ChatGPT, it’s likely not the tool — it’s the prompt.

Don’t ask for “a high-converting ad.” Instead, give ChatGPT a proven winner, and tell it exactly how to improve or remix it.

AI is a leverage tool — but only when you treat it like a junior team member, not a crystal ball.

Start small, prompt smart, and let the data lead the way.