If I had to choose just one method to discover high-potential products this year, it would be this:
Start by using a product research tool like Jungle Scout and apply the “Poor Products” filter. Then make two key adjustments:
- Set minimum reviews to 50
- Set maximum star rating to 3.6
Why? Because these are products that are already selling—but clearly have room for improvement.
Take this insulation tube as an example. It’s currently selling over 120 units per month despite having a 3.6-star rating. That tells you there’s demand—even though the product isn’t satisfying customers.
Next, use the Review Analysis tool inside Jungle Scout to dive deeper. This lets you quickly identify:
- The most common customer complaints
- Suggested product improvements
In this case, improvements could be as simple as:
- Making the tube longer
- Offering better packaging to prevent damage in transit
Finding products that people are already buying—but wish were better—is one of the smartest ways to break into a market. Fix the flaws, meet the demand, and you’ve got a winning opportunity.
If I had to choose just one method to discover high-potential products this year, it would be this:
Start by using a product research tool like Jungle Scout and apply the “Poor Products” filter. Then make two key adjustments:
- Set minimum reviews to 50
- Set maximum star rating to 3.6
Why? Because these are products that are already selling—but clearly have room for improvement.
Take this insulation tube as an example. It’s currently selling over 120 units per month despite having a 3.6-star rating. That tells you there’s demand—even though the product isn’t satisfying customers.
Next, use the Review Analysis tool inside Jungle Scout to dive deeper. This lets you quickly identify:
- The most common customer complaints
- Suggested product improvements
In this case, improvements could be as simple as:
- Making the tube longer
- Offering better packaging to prevent damage in transit
Finding products that people are already buying—but wish were better—is one of the smartest ways to break into a market. Fix the flaws, meet the demand, and you’ve got a winning opportunity.
