Let’s talk about something we all face as entrepreneurs:
The bad month.
Or quarter.
Or even… year.
First off, let’s normalize this.
No business grows in a perfect straight line.
There are going to be dips — and they will mess with your head.
It happened to me recently. One of my businesses saw a drop in website traffic after a Google algorithm update. And even though I have other businesses that are growing fast, my brain didn’t care. It just fixated on what it had lost.
That’s because of something called loss aversion — a psychological bias that makes losing $10 feel worse than the joy of gaining $10.
And it’s real.
So what’s the best way I’ve found to deal with this?
Diversification.
If you only have one website, one traffic source, or one product… you’re one algorithm update away from a full-on mental breakdown.
But if you have five different income sources, and one takes a hit — it’s frustrating, sure, but not devastating.
That’s why I invest in:
- Multiple websites
- Multiple traffic channels
- Multiple businesses
It’s not just good business — it’s peace of mind.
One more thing:
When your numbers dip, it’s tempting to obsessively check your analytics every day, hoping things magically rebound.
But that only adds fuel to the fire.
Instead, I limit myself to checking tracking tools once or twice a week.
That small boundary has made a huge difference in my emotional resilience.
Let’s talk about something we all face as entrepreneurs:
The bad month.
Or quarter.
Or even… year.
First off, let’s normalize this.
No business grows in a perfect straight line.
There are going to be dips — and they will mess with your head.
It happened to me recently. One of my businesses saw a drop in website traffic after a Google algorithm update. And even though I have other businesses that are growing fast, my brain didn’t care. It just fixated on what it had lost.
That’s because of something called loss aversion — a psychological bias that makes losing $10 feel worse than the joy of gaining $10.
And it’s real.
So what’s the best way I’ve found to deal with this?
Diversification.
If you only have one website, one traffic source, or one product… you’re one algorithm update away from a full-on mental breakdown.
But if you have five different income sources, and one takes a hit — it’s frustrating, sure, but not devastating.
That’s why I invest in:
- Multiple websites
- Multiple traffic channels
- Multiple businesses
It’s not just good business — it’s peace of mind.
One more thing:
When your numbers dip, it’s tempting to obsessively check your analytics every day, hoping things magically rebound.
But that only adds fuel to the fire.
Instead, I limit myself to checking tracking tools once or twice a week.
That small boundary has made a huge difference in my emotional resilience.
