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Mastering Topical Authority: What It Really Takes

So, how do you master topical authority?

It starts with knowing exactly what you need to write to fully cover your niche.
This is called generating a topical map — and that part is relatively easy.

The hard part?
Actually writing all the content.

Even for a niche as simple as protein powder,
you might need to cover 300–400+ articles to fully establish topical authority. That includes:

  • Product comparisons
  • Informational content
  • Buyer’s guides
  • Related subtopics and FAQs

Where AI Comes In

That’s why I lean on tools like Surfer AI.
It creates NLP-friendly articles by reverse-engineering what already ranks on Google — including:

  • Target entities
  • Keyword phrases
  • Suggested word count
  • Heading structure
  • And even factual alignment

This allows you to scale content production without sacrificing quality — and do it faster than your competitors.

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