One of the biggest mistakes people make when opening a food or retail store is assuming foot traffic will be enough to drive sales.
The best retail businesses today don’t rely on walk-ins — they rely on social media.
And social media only works when your product is remarkable — meaning:
- It’s unique
- It’s worth talking about
- It triggers emotion or action
- It stands out enough to go viral
If your product is the same as everyone else’s, no amount of content will save you. The problem isn’t your store — it’s your product positioning.
So before opening your store, ask yourself:
What makes this product worth sharing?
One of the biggest mistakes people make when opening a food or retail store is assuming foot traffic will be enough to drive sales.
The best retail businesses today don’t rely on walk-ins — they rely on social media.
And social media only works when your product is remarkable — meaning:
- It’s unique
- It’s worth talking about
- It triggers emotion or action
- It stands out enough to go viral
If your product is the same as everyone else’s, no amount of content will save you. The problem isn’t your store — it’s your product positioning.
So before opening your store, ask yourself:
What makes this product worth sharing?
