Quote from James A.Hart on July 14, 2025, 10:05 am

Link insertion—also known as niche edits—
is when you get a backlink placed into an existing article on someone else’s website.

The process is similar to guest posting:
You contact website owners, offer value, and secure a link.

But when done right, link insertions are faster, easier, and often more effective—
since you’re leveraging content that already ranks.

Here are two powerful techniques to boost your success rate:

1. The Article Refresh Offer

Many websites have outdated content that needs updating.
You can use this to your advantage.

Let’s say you want a link from Healthline. Try this:

site:healthline.com intitle:2020

This Google search shows all articles published with “2020” in the title—
most of which are now outdated.

Reach out to the webmaster and offer to rewrite or refresh the article for free.
In return, suggest a natural link to your site within the updated version.

It’s a win-win: they get free content improvements, you get a high-authority backlink.

2. Broken Link Building (The Right Way)

This technique has been around for years, but most SEOs have given up on it.
Why? Because they do it wrong.

Here’s how to do it right:

• Find a website in your niche
• Crawl their articles for broken outbound links (links leading to 404 pages)
• Reach out and politely let them know
• Suggest your own relevant content as a replacement

Website owners care about user experience and SEO, so fixing broken links is in their best interest—
especially if your replacement adds value.

Both techniques rely on the same principle:
Provide value first, and the link will follow.