Quote from James A.Hart on July 14, 2025, 10:26 am

Link building is one of the most misunderstood parts of SEO—but it doesn’t have to be.
The key is to separate your strategy into two core link types, each serving a different purpose:

1. High Relevance, High Volume Links

These are links from websites in your niche.
They’re contextually relevant, and your goal here is quantity over raw power.
You don’t need them to be on Forbes—just highly relevant and in bulk.

Best sources include:

• Guest posting on niche blogs
• Link insertions on relevant existing content
• Contextual link exchanges within your industry

How to build them:
You can either build these in-house or use done-for-you services like Authority Builders.
These links help boost topical relevance and move the needle on rankings.

2. Low Relevance, High Authority Links

These are the big ones—links from domains like:

• forbes.com
• americanexpress.com
• businessinsider.com

They may not be directly related to your niche, but they carry massive domain authority and trust—
what Google calls E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

How to get them:
Use Digital PR, a method of crafting data-driven, attention-grabbing stories that journalists want to link to.
Services like Search Intelligence specialize in this and can help get your content featured on powerful platforms.

The Takeaway:
You need both types of links. Relevance builds ranking momentum; authority builds long-term trust.
Balance the two, and your SEO foundation will be nearly unshakable.