Short answer: Yes.
Long answer: It depends.
Registering a trademark for your product or brand is actually a straightforward process — and often a smart move, especially if you’re building long-term equity.
Here’s how to approach it:
- Start with a search – Use a free tool like Trademarkiato search your intended brand name. Make sure it’s not already registered in your product category or target region.
- Check for regional opportunities – If a global brand (like Burger King) hasn’t trademarked their name in a specific country or product class, it’s sometimes possible to register that trademark locally. That’s how “Hungry Jack’s” became Burger King’s name in Australia.
- But be cautious – Even if a trademark doesn’t exist, the concept of common law rights or common usage might still apply. Some brands may be protected simply because they’ve been operating under that name in a given area — even without a formal trademark.
- Final step – After confirming no trademark exists, search for the domain name, and Google the brand across your target market to ensure no conflicts.
Getting a trademark isn’t just legal protection — it’s part of owning your brand identity, especially if you’re serious about scaling.
Short answer: Yes.
Long answer: It depends.
Registering a trademark for your product or brand is actually a straightforward process — and often a smart move, especially if you’re building long-term equity.
Here’s how to approach it:
- Start with a search – Use a free tool like Trademarkiato search your intended brand name. Make sure it’s not already registered in your product category or target region.
- Check for regional opportunities – If a global brand (like Burger King) hasn’t trademarked their name in a specific country or product class, it’s sometimes possible to register that trademark locally. That’s how “Hungry Jack’s” became Burger King’s name in Australia.
- But be cautious – Even if a trademark doesn’t exist, the concept of common law rights or common usage might still apply. Some brands may be protected simply because they’ve been operating under that name in a given area — even without a formal trademark.
- Final step – After confirming no trademark exists, search for the domain name, and Google the brand across your target market to ensure no conflicts.
Getting a trademark isn’t just legal protection — it’s part of owning your brand identity, especially if you’re serious about scaling.
