To grow an SEO business — or any business, really —
you need to master the art of hiring and delegation.
Sure, someone has to balance anchor text ratios
and fix Search Console errors.
Those tasks matter.
But if you’re spending all day deep in the weeds,
how are you going to spot the strategic moves that could change everything?
How will you:
- Explore how AI could improve your processes?
- Notice untapped growth opportunities?
- Make the kinds of deals that return 1,000% ROI?
As business guru Michael Gerber put it:
“You must work on your business, not in it.”
You might think SEO is the most important skill you’re learning right now.
It’s not.
The real skill is entrepreneurship —
learning to build systems, make decisions, rally a team,
and adapt as the world changes.
And it’s changing fast.
Every day, new tools, new platforms, and new business models are emerging.
The people who win are the ones who:
- Spot the gap
- Build a bridge
- Assemble a team to walk across it
To grow an SEO business — or any business, really —
you need to master the art of hiring and delegation.
Sure, someone has to balance anchor text ratios
and fix Search Console errors.
Those tasks matter.
But if you’re spending all day deep in the weeds,
how are you going to spot the strategic moves that could change everything?
How will you:
- Explore how AI could improve your processes?
- Notice untapped growth opportunities?
- Make the kinds of deals that return 1,000% ROI?
As business guru Michael Gerber put it:
“You must work on your business, not in it.”
You might think SEO is the most important skill you’re learning right now.
It’s not.
The real skill is entrepreneurship —
learning to build systems, make decisions, rally a team,
and adapt as the world changes.
And it’s changing fast.
Every day, new tools, new platforms, and new business models are emerging.
The people who win are the ones who:
- Spot the gap
- Build a bridge
- Assemble a team to walk across it
