The concept of topical authority is a game-changer.
Let’s say you want to become an authority on cars.
You write a few articles — maybe one about radar detectors, another about car batteries.
And you wonder:
“Why isn’t Google rewarding me with traffic?”
Because here’s the deal:
Google doesn’t reward dabblers. It rewards domain experts.
If you cover just a handful of subtopics, you’re not an authority.
But when you go all in —
writing about buying cars, selling cars, car maintenance, car insurance, car modifications —
you’re building something Google can trust.
At a certain point, when you’ve filled out the entire topical landscape, Google has no choice but to recognize:
“Okay. This site knows cars.”
That’s when the traffic starts snowballing.
Build depth. Build coverage. Build trust.
That’s the essence of topical authority.
The concept of topical authority is a game-changer.
Let’s say you want to become an authority on cars.
You write a few articles — maybe one about radar detectors, another about car batteries.
And you wonder:
“Why isn’t Google rewarding me with traffic?”
Because here’s the deal:
Google doesn’t reward dabblers. It rewards domain experts.
If you cover just a handful of subtopics, you’re not an authority.
But when you go all in —
writing about buying cars, selling cars, car maintenance, car insurance, car modifications —
you’re building something Google can trust.
At a certain point, when you’ve filled out the entire topical landscape, Google has no choice but to recognize:
“Okay. This site knows cars.”
That’s when the traffic starts snowballing.
Build depth. Build coverage. Build trust.
That’s the essence of topical authority.
