Quote from James A.Hart on June 29, 2025, 12:13 pmEver wonder how some websites manage to land coverage on Forbes, The Guardian, or Business Insider with seemingly simple content?
Here’s the truth: it usually starts with a survey or a data-driven report — and creating one isn’t as hard as it sounds.
If you’ve got an email list, you can run a quick survey and get responses within a few days.
Don’t have an audience? No problem. Run cheap ads to a survey form to collect responses.You can also build stories from existing public data — no need to reinvent the wheel.
Here’s where to source your data:
- United States: usa.gov, data.gov
- UK: UK Data Service
- EU: Eurostat
- Canada: Statistics Canada
- Global: World Bank Open Data, United Nations Data
- Social/Demographic: Pew Research Center
- Crime Stats (US): FBI Crime Data Explorer
- Health Data (US): CDC
There are dozens more — the internet is a goldmine for raw data. With a smart angle and a clean visual presentation, you can turn this data into a viral campaign that earns links and media coverage.
Ever wonder how some websites manage to land coverage on Forbes, The Guardian, or Business Insider with seemingly simple content?
Here’s the truth: it usually starts with a survey or a data-driven report — and creating one isn’t as hard as it sounds.
If you’ve got an email list, you can run a quick survey and get responses within a few days.
Don’t have an audience? No problem. Run cheap ads to a survey form to collect responses.
You can also build stories from existing public data — no need to reinvent the wheel.
Here’s where to source your data:
There are dozens more — the internet is a goldmine for raw data. With a smart angle and a clean visual presentation, you can turn this data into a viral campaign that earns links and media coverage.
Copyright © 2025 James The Marketer