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How Viral Digital PR Stories Get Published on Top-Tier Websites

Ever wonder how some websites manage to land coverage on Forbes, The Guardian, or Business Insider with seemingly simple content?

Here’s the truth: it usually starts with a survey or a data-driven report — and creating one isn’t as hard as it sounds.

If you’ve got an email list, you can run a quick survey and get responses within a few days.
Don’t have an audience? No problem. Run cheap ads to a survey form to collect responses.

You can also build stories from existing public data — no need to reinvent the wheel.

Here’s where to source your data:

There are dozens more — the internet is a goldmine for raw data. With a smart angle and a clean visual presentation, you can turn this data into a viral campaign that earns links and media coverage.

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