Let’s break this down simply:
Google doesn’t “know” anything.
It’s never baked meatloaf, gone skydiving, or tested a hair straightener.
So when you write content on these topics,
Google has no way of intuitively knowing if it’s good or not.
What it can do, though,
is compare your article to what’s already ranking on page one.
That’s how it evaluates quality.
Google’s algorithm checks whether your content:
– Matches
– Covers the same topics
– Reflects the structure and scope
…as the current top results.
In other words, the key to writing for the search engine is:
reverse-engineering your competitors.
Think of SEO like poker—
except in this game, your competitors are showing their cards.
Ignoring them would be a mistake.
And the first card on the table?
Search intent.
If you don’t match the intent behind the keyword,
you will not rank.
Period.
So before you write anything:
– Study what’s already ranking
– Understand the format, the subtopics, the tone
– Then create something that meets or exceeds it
Let’s break this down simply:
Google doesn’t “know” anything.
It’s never baked meatloaf, gone skydiving, or tested a hair straightener.
So when you write content on these topics,
Google has no way of intuitively knowing if it’s good or not.
What it can do, though,
is compare your article to what’s already ranking on page one.
That’s how it evaluates quality.
Google’s algorithm checks whether your content:
– Matches
– Covers the same topics
– Reflects the structure and scope
…as the current top results.
In other words, the key to writing for the search engine is:
reverse-engineering your competitors.
Think of SEO like poker—
except in this game, your competitors are showing their cards.
Ignoring them would be a mistake.
And the first card on the table?
Search intent.
If you don’t match the intent behind the keyword,
you will not rank.
Period.
So before you write anything:
– Study what’s already ranking
– Understand the format, the subtopics, the tone
– Then create something that meets or exceeds it
