If you want to rank on Google, your content needs to align with what already works.
That means studying what’s ranking—and then building something better.
Step 1: Analyze Top Competitors
Use a free tool like the Detailed Chrome plugin to extract the heading structure (H1, H2, H3…) from the:
- #1 ranking page
- #2 and #3 ranking pages
Then, combine these subheadings into a single, comprehensive outline. This master outline ensures you’re covering everything Google already sees as relevant.
Think of it like building a “super article” that outclasses your competitors in clarity, coverage, and relevance.
Step 2: Match the Ideal Word Count
Forget arbitrary word limits. Google knows how long a post should be based on historical data. Here’s how to find your target:
- Check the word count of the top 3 ranking pages.
- Calculate the average.
- Aim to match (or slightly exceed) that range.
Writing 3,000 words for a query that’s already answered in 800 words? That’s not thorough—it’s wasteful.
Key Takeaway:
Structure your article like the best performers. Write the right length. Don’t guess—reverse-engineer your way to Page One.
If you want to rank on Google, your content needs to align with what already works.
That means studying what’s ranking—and then building something better.
Step 1: Analyze Top Competitors
Use a free tool like the Detailed Chrome plugin to extract the heading structure (H1, H2, H3…) from the:
- #1 ranking page
- #2 and #3 ranking pages
Then, combine these subheadings into a single, comprehensive outline. This master outline ensures you’re covering everything Google already sees as relevant.
Think of it like building a “super article” that outclasses your competitors in clarity, coverage, and relevance.
Step 2: Match the Ideal Word Count
Forget arbitrary word limits. Google knows how long a post should be based on historical data. Here’s how to find your target:
- Check the word count of the top 3 ranking pages.
- Calculate the average.
- Aim to match (or slightly exceed) that range.
Writing 3,000 words for a query that’s already answered in 800 words? That’s not thorough—it’s wasteful.
Key Takeaway:
Structure your article like the best performers. Write the right length. Don’t guess—reverse-engineer your way to Page One.
