Google’s primary goal is simple: deliver accurate answers to what people are searching for.
And if your content is targeting informational queries—those “how to” or “what is” types of questions—
then your formatting plays a huge role in getting ranked and satisfying users.
One of the simplest yet most effective tactics?
Add a Key Takeaways section at the top of your article.
Take this example from Investopedia.
In their article explaining cryptography and cryptocurrency, scroll down just a little bit and—boom—there it is:
a concise, skimmable key takeaway box listing the major points.
It’s visually distinct, it grabs attention, and most importantly, it answers the query fast.
Even solo bloggers on Medium are jumping on this trend. Why? Because readers love it—and so does Google.
Want to take it further? Use clever font styling to draw the eye.
Why? The answer is front and center in a massive, tasteful font.
No digging, no scrolling—just instant value.
Make it easy, make it obvious, and watch your rankings (and user metrics) improve.
Google’s primary goal is simple: deliver accurate answers to what people are searching for.
And if your content is targeting informational queries—those “how to” or “what is” types of questions—
then your formatting plays a huge role in getting ranked and satisfying users.
One of the simplest yet most effective tactics?
Add a Key Takeaways section at the top of your article.
Take this example from Investopedia.
In their article explaining cryptography and cryptocurrency, scroll down just a little bit and—boom—there it is:
a concise, skimmable key takeaway box listing the major points.
It’s visually distinct, it grabs attention, and most importantly, it answers the query fast.
Even solo bloggers on Medium are jumping on this trend. Why? Because readers love it—and so does Google.
Want to take it further? Use clever font styling to draw the eye.
Why? The answer is front and center in a massive, tasteful font.
No digging, no scrolling—just instant value.
Make it easy, make it obvious, and watch your rankings (and user metrics) improve.
