Quote from James A.Hart on June 29, 2025, 12:07 pmIf you’ve read enough AI-generated content, you can practically smell it from a mile away. It’s not always wrong — it’s just off. Same odd phrases. Same awkward formality. Same robotic rhythm.
Let’s fix that.
Why AI Content Feels Off
AI tools have a habit of recycling the same overused, unnatural vocabulary. Phrases like:
“In today’s digital era, to navigate the art of SEO, one must unlock the secrets of digitalization.”
No human talks like that. No one should write like that either.
The Solution: Encourage Perplexity
To break this pattern, you want your content to sound more unpredictable — more human. This is where the “perplexity” trick comes in.
Here’s a modified prompt that forces the AI to be more dynamic:
“Avoid using the following words more than twice: unique, ensure, utmost. Also avoid filler phrases like ‘meticulously navigating,’ ‘in the realm of,’ or anything that sounds like it came from a fantasy novel written by a corporate intern.”
Thanks to Frank Olivo for compiling a great list of words to banish.
The Result
With this tweak, your AI content becomes snappier, less bloated, and less cringe. It also becomes more bursty — meaning varied sentence lengths, better rhythm, and fewer “giggle-worthy” paragraphs.
If you’ve read enough AI-generated content, you can practically smell it from a mile away. It’s not always wrong — it’s just off. Same odd phrases. Same awkward formality. Same robotic rhythm.
Let’s fix that.
AI tools have a habit of recycling the same overused, unnatural vocabulary. Phrases like:
“In today’s digital era, to navigate the art of SEO, one must unlock the secrets of digitalization.”
No human talks like that. No one should write like that either.
To break this pattern, you want your content to sound more unpredictable — more human. This is where the “perplexity” trick comes in.
Here’s a modified prompt that forces the AI to be more dynamic:
“Avoid using the following words more than twice: unique, ensure, utmost. Also avoid filler phrases like ‘meticulously navigating,’ ‘in the realm of,’ or anything that sounds like it came from a fantasy novel written by a corporate intern.”
Thanks to Frank Olivo for compiling a great list of words to banish.
With this tweak, your AI content becomes snappier, less bloated, and less cringe. It also becomes more bursty — meaning varied sentence lengths, better rhythm, and fewer “giggle-worthy” paragraphs.
Copyright © 2025 James The Marketer