Quote from James A.Hart on July 17, 2025, 12:14 am

If you’re starting a brand, there’s one move that can generate attention even before you have a product: make a public announcement.

It sounds basic, but done right, this step can help you validate demand, attract early supporters, and start building your email list — long before your product is ready.

Let’s break down how it works.

Start With a Simple Statement

You don’t need a product in hand to announce your direction. All you need is a clear message.

Here’s a simple format you can use:

“I’m thinking about starting a [type of brand] for [specific audience] because I’ve noticed [what’s missing in the market]. I’m building a waiting list, and if this sounds interesting, you can join it here: [link].”

That’s it. You’re not selling anything. You’re simply opening the door for people to follow your journey.

Choose the Right Platform

Where should you make this announcement? Start with the platforms you already use:

• Your personal Facebook profile
• Your Instagram or Twitter
• Niche Facebook groups where your target audience hangs out
• A simple email to people in your network

The goal is to reach people who either belong to your target audience or know someone who does.

Don’t Worry About Numbers

Your first email subscriber might be your mom, your brother, or a close friend. That’s fine.

What matters is that you’ve taken the first step in creating visibility. Once people see what you’re building, you’ll be surprised how many step forward to help.

Some might offer feedback. Others may introduce you to suppliers, influencers, or collaborators. But none of that happens until you start talking about what you’re doing.

Make It Personal, but Keep It Focused

You don’t need to overshare. Just explain the why behind your brand idea — especially why it matters to your audience.

Avoid vague statements like “I want to start a cool new brand.” Instead, be specific:

“I noticed that most protein bars are marketed toward hardcore athletes. But I want to build a clean snack brand for busy moms who care about health but don’t have time to meal prep.”

That kind of message speaks directly to someone. And when people feel seen, they listen — and subscribe.

Link to a Simple Landing Page

Your announcement post should link to a basic landing page that collects email addresses. Nothing fancy. Just a headline, a short paragraph explaining the idea, and a form to join the list.

Tools like ConvertKit, MailerLite, or even Carrd.co make this easy — no need for a full website yet.

What Happens Next

Once the post is live and the link is working, keep an eye on who subscribes and who reaches out.

• Are people signing up?
• Are they replying to your email?
• Are they sharing it with others?

These are early signals that you’re on the right track.

Final Tip

You don’t need to overthink it. The goal isn’t perfection. It’s traction.

Make the announcement. Get a few people on the list. Then talk to them, learn from them, and build with them in mind.

This is how real product launches begin — not with a perfect formula, but with a clear message and the courage to share it.