Executing a digital PR campaign happens in stages — and it all starts with ideation.
What’s your big idea?
You need a topic that’s both relevant to your niche and extremely shareable. The most successful campaigns often revolve around:
- Surveys
- Industry reports or data studies
- Contests
- Expert commentary
- Case studies
But here’s the real hack: Make sure your topic is trending.
Timeliness can be the difference between 3 backlinks and 300.
And now that we have tools like ChatGPT, brainstorming angles is ridiculously easy.
For example:
”Elon Musk recently challenged Mark Zuckerberg to a cage match. How can I turn this viral moment into a PR-worthy campaign for my gambling website?”
The response? Surprisingly genius.
It suggested building a real-time betting odds page, with a live user poll to update the lines — and even adding humorous fighter bios like it’s a Street Fighter matchup. Imagine the share potential.
That’s how you turn headlines into backlinks.
Executing a digital PR campaign happens in stages — and it all starts with ideation.
What’s your big idea?
You need a topic that’s both relevant to your niche and extremely shareable. The most successful campaigns often revolve around:
- Surveys
- Industry reports or data studies
- Contests
- Expert commentary
- Case studies
But here’s the real hack: Make sure your topic is trending.
Timeliness can be the difference between 3 backlinks and 300.
And now that we have tools like ChatGPT, brainstorming angles is ridiculously easy.
For example:
”Elon Musk recently challenged Mark Zuckerberg to a cage match. How can I turn this viral moment into a PR-worthy campaign for my gambling website?”
The response? Surprisingly genius.
It suggested building a real-time betting odds page, with a live user poll to update the lines — and even adding humorous fighter bios like it’s a Street Fighter matchup. Imagine the share potential.
That’s how you turn headlines into backlinks.
