When it comes to internal linking, your anchor text should be descriptive — it should clearly tell users where they’re going and why they should click. At the same time, it should include:
- The exact keyword you’re targeting,
- Or a close variation (partial match),
- Along with contextual terms that support relevance.
This blended approach gives you the best of all worlds: usability, keyword optimization, and semantic context.
Some believe that Google can understand the content around the link for context. Maybe — but what’s more certain is this:
Google definitely reads inside the link.
That’s why longer, more descriptive anchor text can work well. A solid internal anchor might include:
”Learn how to optimize your product pages for ecommerce SEO”
This kind of anchor includes keywords, context, and a clear call to action — without over-optimizing.
Bonus: When done this way, you’re far less likely to run into anchor text ratio issues. It’s natural, user-friendly, and algorithmically sound.
When it comes to internal linking, your anchor text should be descriptive — it should clearly tell users where they’re going and why they should click. At the same time, it should include:
- The exact keyword you’re targeting,
- Or a close variation (partial match),
- Along with contextual terms that support relevance.
This blended approach gives you the best of all worlds: usability, keyword optimization, and semantic context.
Some believe that Google can understand the content around the link for context. Maybe — but what’s more certain is this:
Google definitely reads inside the link.
That’s why longer, more descriptive anchor text can work well. A solid internal anchor might include:
”Learn how to optimize your product pages for ecommerce SEO”
This kind of anchor includes keywords, context, and a clear call to action — without over-optimizing.
Bonus: When done this way, you’re far less likely to run into anchor text ratio issues. It’s natural, user-friendly, and algorithmically sound.
