Executing a successful digital PR campaign happens in stages. Once you’ve created your data-driven story, the next step is getting it in front of the right journalists — the ones who can actually publish it.
One of the best tools for this is Prowly. It allows you to filter journalists by:
- Location
- Language
- Topic
- Media type
So if you’re looking for English-speaking food journalists in the UK, just plug in those filters. Prowly will give you a list of matching journalists along with their contact info.
Most digital PR agencies use Muck Rack, which offers more robust features — but it’s also significantly more expensive. If you’re not running an agency, Prowly will get the job done.
Want to go 100% manual (and free)?
Just use a site search in Google. For example:
site:telegraph.co.uk intitle:food
This will surface all the food-related content published by The Telegraph. From there, you can find journalist names like William Sitwell, Rob Crossan, and Diana Henry. Look them up, grab their contact details, and prepare your pitch.
Once you’ve built your list and crafted a compelling angle, it’s time to start emailing and earn those placements.
Executing a successful digital PR campaign happens in stages. Once you’ve created your data-driven story, the next step is getting it in front of the right journalists — the ones who can actually publish it.
One of the best tools for this is Prowly. It allows you to filter journalists by:
- Location
- Language
- Topic
- Media type
So if you’re looking for English-speaking food journalists in the UK, just plug in those filters. Prowly will give you a list of matching journalists along with their contact info.
Most digital PR agencies use Muck Rack, which offers more robust features — but it’s also significantly more expensive. If you’re not running an agency, Prowly will get the job done.
Want to go 100% manual (and free)?
Just use a site search in Google. For example:
site:telegraph.co.uk intitle:food
This will surface all the food-related content published by The Telegraph. From there, you can find journalist names like William Sitwell, Rob Crossan, and Diana Henry. Look them up, grab their contact details, and prepare your pitch.
Once you’ve built your list and crafted a compelling angle, it’s time to start emailing and earn those placements.
