Most website owners receive dozens of guest post requests every single day.
So if you want your pitch to stand out, here’s the key:
Focus on what you can do for them—not what you want from them.
Generic intros like:
“Hi, I’m [Name] from [Company]. I’m a big fan of your blog and would love to contribute a guest post…”
…are easy to ignore. They offer no value and sound like everyone else.
Instead, Offer Something They Actually Want
Here are two high-converting strategies that turn ignored emails into accepted guest posts:
1. The Free Traffic Technique
Find keywords or article topics where weaker competitors are ranking, but the site you’re pitching isn’t.
Then offer to write and optimize an article targeting that exact topic for them.
You’re essentially offering them a free SEO boost—and that gets attention.
This single tactic increased my link placement rate by 64% in recent campaigns.
2. The Two-for-One Technique
Here, you offer a value exchange:
If they publish your guest post,
you’ll include a link to their site in a separate guest post you’re writing for another website.
This creates a low-risk, high-value link exchange incentive—
one that benefits both parties without violating guidelines.
Website owners aren’t looking for favors.
They’re looking for reasons to say yes.
So the more value you bring to the table, the higher your success rate.
Most website owners receive dozens of guest post requests every single day.
So if you want your pitch to stand out, here’s the key:
Focus on what you can do for them—not what you want from them.
Generic intros like:
“Hi, I’m [Name] from [Company]. I’m a big fan of your blog and would love to contribute a guest post…”
…are easy to ignore. They offer no value and sound like everyone else.
Instead, Offer Something They Actually Want
Here are two high-converting strategies that turn ignored emails into accepted guest posts:
1. The Free Traffic Technique
Find keywords or article topics where weaker competitors are ranking, but the site you’re pitching isn’t.
Then offer to write and optimize an article targeting that exact topic for them.
You’re essentially offering them a free SEO boost—and that gets attention.
This single tactic increased my link placement rate by 64% in recent campaigns.
2. The Two-for-One Technique
Here, you offer a value exchange:
If they publish your guest post,
you’ll include a link to their site in a separate guest post you’re writing for another website.
This creates a low-risk, high-value link exchange incentive—
one that benefits both parties without violating guidelines.
Website owners aren’t looking for favors.
They’re looking for reasons to say yes.
So the more value you bring to the table, the higher your success rate.
