When sourcing products, it’s not just about verifying suppliers—it’s also about finding the right ones. And with the right tool, you can do both.
One powerful method is to search by competitor. Simply type in the name of a company that’s already selling the product on Amazon. This can help you uncover which suppliers your competitors are working with.
Don’t know their full business name? No problem. Just go to their Amazon listing, copy the ASIN, and paste it into the tool. This can reveal the exact supplier behind their product.
Why is this approach so effective? Because if a competitor’s product has hundreds or thousands of great reviews, it’s a strong signal that their supplier is producing reliable, high-quality goods.
Of course, you can also use the traditional method: searching by product name—just like you would on Alibaba. Either way, it’s important to reach out to at least 10 suppliers per product idea. This gives you a wider range of quotes, lead times, and customization options to compare.
Combining product-based searches with competitor research gives you a strategic advantage—and helps you source smarter from the start.
When sourcing products, it’s not just about verifying suppliers—it’s also about finding the right ones. And with the right tool, you can do both.
One powerful method is to search by competitor. Simply type in the name of a company that’s already selling the product on Amazon. This can help you uncover which suppliers your competitors are working with.
Don’t know their full business name? No problem. Just go to their Amazon listing, copy the ASIN, and paste it into the tool. This can reveal the exact supplier behind their product.
Why is this approach so effective? Because if a competitor’s product has hundreds or thousands of great reviews, it’s a strong signal that their supplier is producing reliable, high-quality goods.
Of course, you can also use the traditional method: searching by product name—just like you would on Alibaba. Either way, it’s important to reach out to at least 10 suppliers per product idea. This gives you a wider range of quotes, lead times, and customization options to compare.
Combining product-based searches with competitor research gives you a strategic advantage—and helps you source smarter from the start.
