Guest posting remains one of the most effective link building techniques in SEO.
It’s simple in concept:
You write an article for another website in your niche, and in return, you earn a backlink to your own site.
It works. And the best part?
You don’t need to start from scratch.
Step 1: Reverse Engineer Competitor Guest Posts
Your competitors have already done the hard work of finding websites that accept guest contributions.
Instead of guessing where to pitch, you can use their data to your advantage.
Here’s how:
Step 2: Use Content Explorer (Ahrefs)
Open Ahrefs Content Explorer
Type in:
“by [Author Name]” -site:theirwebsite.com
- This command filters results to show only articles written
by that author on third-party sites—likely guest posts.
- Browse through the results.
These are sites that have already published guest content from your competitor.
They’re more likely to accept a post from you, too.
Step 3: Reach Out and Pitch
Once you’ve identified a list of relevant sites:
- Review their existing content
- Identify gaps or opportunities
- Send a personalized outreach email offering to contribute a high-quality, relevant article
Guest posting remains effective because it builds relevance, authority,
and trust in your backlink profile—when done strategically.
Guest posting remains one of the most effective link building techniques in SEO.
It’s simple in concept:
You write an article for another website in your niche, and in return, you earn a backlink to your own site.
It works. And the best part?
You don’t need to start from scratch.
Step 1: Reverse Engineer Competitor Guest Posts
Your competitors have already done the hard work of finding websites that accept guest contributions.
Instead of guessing where to pitch, you can use their data to your advantage.
Here’s how:
Step 2: Use Content Explorer (Ahrefs)
Open Ahrefs Content Explorer
Type in:
“by [Author Name]” -site:theirwebsite.com
- This command filters results to show only articles written
by that author on third-party sites—likely guest posts.
- Browse through the results.
These are sites that have already published guest content from your competitor.
They’re more likely to accept a post from you, too.
Step 3: Reach Out and Pitch
Once you’ve identified a list of relevant sites:
- Review their existing content
- Identify gaps or opportunities
- Send a personalized outreach email offering to contribute a high-quality, relevant article
Guest posting remains effective because it builds relevance, authority,
and trust in your backlink profile—when done strategically.
