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How to Build a Free Topical Map Using Google and AI

The real power of AI content isn’t just in speed — it’s in scale. When your content machine goes from a Honda to a Ferrari, you’re no longer limited by time or resources. But that speed is useless without direction.

To rank in 2025, your goal should be clear: achieve topical authority as fast as possible.

That means covering your niche comprehensively. And to do that, you’ll need a topical map — a structured blueprint of all the content you need to publish to become the go-to source in your space.

Here’s how to build one for free, using the VPN niche as an example:

Step 1: Start With AnswerThePublic

Go to AnswerThePublic.com and type in your main keyword — for instance, “VPN.”

You’ll get a visual map of questions and related phrases, such as:

  • “Can VPN reduce ping?”
  • “Which VPN is free?”

These are foundational content pieces that belong in your topical coverage.


Step 2: Use Google’s “People Also Ask” Feature

Google remains the most powerful SEO tool on the planet.

Search for your main keyword and scroll down to the People Also Ask (PAA) section. This is a goldmine of highly relevant questions users are actively searching for. When you click on any entry, even more questions appear.

Use a free Chrome extension like SEO Minion to extract hundreds of these questions automatically into a spreadsheet. This step alone can fuel weeks of content production.

Step 3: Leverage Google Autosuggest

Next, go to the Google search bar and type a question word like “does” followed by your keyword — e.g., “Does VPN…”

You’ll see suggested searches such as:

  • “Does VPN slow down internet?”
  • “Does VPN hide your IP?”

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