When it comes to link building, I like to keep things simple
by dividing all efforts into two main categories:
1. High-Volume, Relevant Links
These are the bread and butter of most SEO campaigns.
You get them through outreach —
and eventually through outsourcing once you’ve built enough cash flow to afford help.
Volume fuels PageRank.
Relevance helps Google understand your topical authority
and what keywords to rank you for.
Common sources here include:
- Guest posts
- Link insertions on contextually relevant blogs and sites
2. High-Authority, Low-Relevance Links
These are the big-name links — think The Washington Post or Forbes.
They may not be directly related to your niche (say, a kayaking blog),
but they absolutely boost your site’s Trust in Google’s E-E-A-T framework.
You might not think The Washington Post has anything to do with your site,
but let’s be honest —
would you say no to a backlink from them?
These links are harder to get, but incredibly powerful.
Strategies include:
- Digital PR campaigns
- HARO (Help A Reporter Out)
- Newsworthy outreach
For digital PR, I highly recommend Ferry and the team at search-intelligence.co.uk —
they consistently deliver some of the best work in the industry.
When it comes to link building, I like to keep things simple
by dividing all efforts into two main categories:
1. High-Volume, Relevant Links
These are the bread and butter of most SEO campaigns.
You get them through outreach —
and eventually through outsourcing once you’ve built enough cash flow to afford help.
Volume fuels PageRank.
Relevance helps Google understand your topical authority
and what keywords to rank you for.
Common sources here include:
- Guest posts
- Link insertions on contextually relevant blogs and sites
2. High-Authority, Low-Relevance Links
These are the big-name links — think The Washington Post or Forbes.
They may not be directly related to your niche (say, a kayaking blog),
but they absolutely boost your site’s Trust in Google’s E-E-A-T framework.
You might not think The Washington Post has anything to do with your site,
but let’s be honest —
would you say no to a backlink from them?
These links are harder to get, but incredibly powerful.
Strategies include:
- Digital PR campaigns
- HARO (Help A Reporter Out)
- Newsworthy outreach
For digital PR, I highly recommend Ferry and the team at search-intelligence.co.uk —
they consistently deliver some of the best work in the industry.
